Propellerhead recently decided to create a giant, 4×4 light-emitting device so large that you have to literally jump between each of the pads in order to trigger the drum samples. Then they just randomly set up shop outdoors somewhere and hooked everything up to a projector showing the Kong drum synthesizer that it was hooked up to, and hundreds of people just stood there in awe.

Kong is a new instrument added in Reason 5, which by the way, has benn launched on 25th of August. It is a $129 upgrade if you currently own ANY previous version of the program, $349 if you are buying it for the first time, and $449 in combination with Record, which is also getting an update tomorrow